One of the major hurdles we face in developing a site which aims to connect food producers and customers is how we deal with delivery and ensure freshness. A fisherman's co-operative in Japan has come up with an incredibly innovative solution - the fisherman take photos of the morning's catch whilst still on the boat, upload it to their website with a price, and by the time they get back to harbour they've got their orders and the fish are shipped out. In this way the fishermen cut out the middlemen, meaning a higher margin for them, and the customers get incredibly fresh fish and they know the exact provenance of what they're buying.
http://asiajin.com/blog/2010/04/27/tokyo-bay-fishermen-start-seafood-e-commer...